By the mid-2000s, building websites had become a commodity. Anyone could do it, prices fell, enterprise budgets shrank. We stepped away from that space — it was a rational decision.
For the next 20 years we worked in digital media. Motoron.com.tr, Turkey's most established motorcycle publication, is still live today. Throughout that period we accumulated deep practical experience in content production, automation, AI tools, and digital operations.
Now we're in business automation. And this looks a lot like the beginning of the 1997 cycle: technology is powerful, the market hasn't matured yet, enterprise budgets are open. Our advantage this time — we entered earlier, and we know exactly what we're doing.